Up until now, when a client asked if Google Business Photos had any influence on their search rankings, I just kind of mumbled something to the effect of, “Usually when Google rolls out a new service, the companies that adopt the new technology do better in search rankings. And it can’t hurt, so yes, let’s try it out.” But do Google Business Photos help with local search rankings? Google’s been mum, and I haven’t been able to find any research on the matter. So I decided to test if there was a correlation between adoption of Google Business Photos and local search rankings.
We found that (for the most part), sites that ranked the highest in local search had also adopted Google Business Photos.
Google’s Street View panoramic images of streets are moving indoors. The search engine is now posting panoramic views of the interiors of businesses.
You probably remember when Google sent vans to drive through every street around town, taking pictures of the outside of businesses and homes. Now you’ll be able to see inside some businesses with the same panoramic technology.
Placing the Pegman on an orange dot will give you a panoramic look at a business. Google
A new feature inside Google Maps lets users peek inside businesses before visiting them, thanks to panoramic photos shared by the businesses with Google.
It’s amazing how much of the world you can explore on Google Street View – the map tool that gives you the option to roam over streets and roads thousands of miles away… or right inside your front door.
Now Google has added the opportunity to have a good old nose around businesses, both inside and out.
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