The benefits in Virtual Tour and digital photography is to allow your website visitors 24/7 access to business. Nearly, any business can receive help from a Virtual Tour these days. Renters or homebuyers want to explore a property they are interested in. Fitness enthusiasts are looked at gyms online to get in shape. One of the first businesses that we did a Google Tour for, has over 500,000 views of their Virtual Tour! How many more customers would you have if 500k had the opportunity to see inside, and experience it at their own pace?
Here are top 3 benefits to adding Virtual Tour to your website:
1. Return on investment for Virtual Tours is estimated at less than a month.
Unlike other marketing contents that can take months to prove Return on Investment (ROI), businesses that use Virtual Tours see results much quicker. Virtual Tours increasing engagement, brand reputation, and trust.
2. Virtual Tours hold attention for a long time
Accordingly, to Nielsen Norman Group, the internet users on average spend less than 20 seconds on the webpage. Often they will spend more time on the websites with a Virtual Tour than those without. The average time spent viewing a Virtual Tour is 6 minutes. Millennials are 130% more likely to book a hotel, reserve a restaurant or venue if the business has a Virtual Tour.
3. Virtual Tours are improving Local SEO.
Google Business profiles with quality photos and a Virtual Tour have higher engagement, which can influence search engine result positioning. Virtual Tours embedded on a webpage increase the time on site and a number of clicks. Both important metrics for determining where your business ranks in the search results.
With the new generation of technology on the rise, more and more the Virtual Tours is being offered to help customers do all kind of things- travel, business, education, and much more. Accordingly, to Google, with 67% of surveyed participants saying they want a Virtual Tour when looking at business. There are limited companies that do this service and they have to be a Trusted Google Partner in order to have access to publishing to your virtual tour to Google. Local 360 is one of them. Contact us today at [email protected].
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