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Google Street View Trusted

6 Tips for Mastering Google Maps

David Pogue of Yahoo Tech (and formerly The New York Times), has 6 tips for mastering Google Maps. In case you didn’t know, Google Maps is the most used app on every smartphone platform. However, the new user interface can be confusing, especially to new users. There’s also a very nice plug for Google Local 360, although not mentioned by name. He says, “Come on, this is amazing! How are we not suing Google for witchcraft!”

Read full story here

90% of local people search for this “on the go”?

It seems like everyone is “on the go” these days. I thought for a moment it was because gas prices were below $2.00 per gallon here in Fargo, ND and everyone just got their tax return back. Ok, maybe that’s somewhat true..but, with all the new gadgets and mobile devices, most people enjoy being on the go because technology keeps them aware of what is going on at all hours of the day. So how does this impact consumer purchases and what can local businesses do to market to this growing trend?

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In a recent consumer data study from a research firm (sponsored by google) over 4,500 online consumers took a survey across nine categories:

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  1. Local Services
  2. Restaurant
  3. Automotive
  4. CPG
  5. Media & Entertainment
  6. Finance
  7. Retail
  8. Technology
  9. Travel

 

The survey found that nearly 90% of local people using smartphones and 84% of tablet owners searched local businesses for hours, directions, address and the businesses products and services.

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The study also discovered that the consumers searched for local business information throughout the entire 4-step purchase process.

  1. INSPIRATION: When you realized you wanted or needed to make the purchase.
  2. RESEARCH: When you actively looked or researched your purchase.
  3. PURCHASE: When you purchased your product or service.
  4. POST-PURCHASE: After you purchased your product or service.

 

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Another interesting point that the survey found, conversions after a local search were 2X as likely vs. a non-local search, plus over 50% of the smartphone searchers visited an offline store following the search within 24 hours. Read more

One of the most important steps for any business owner is to make sure your business information is complete and 100% accurate on all Google networks (see Google guidelines).

Want help? Call 701-540-5922 or email the “Local 360” team in your area at [email protected].

 

 

Inside Google’s Secret Drone-Delivery Program

A man named Neil Parfitt is standing in a field on a cattle ranch outside Warwick, Australia. A white vehicle appears above the trees, a tiny plane a bit bigger than a seagull. It glides towards Parfitt, pitches upwards to a vertical position, and hovers near him, a couple hundred feet in the air. From its belly, a package comes tumbling downward, connected by a thin line to the vehicle itself. Right before the delivery hits the ground, it slows, hitting the earth with a tap. The delivery slows, almost imperceptibly, just before it hits the ground, hardly kicking up any dust. A small rectangular module on the end of the line detaches the payload, and ascends back up the vehicle, locking into place beneath the nose. As the wing returns to flying posture and zips back to its launch point half a mile away, Parfitt walks over to the package, opens it up, and extracts some treats for his dogs.

The Australian test flight and 30 others like it conducted in mid-August are the culmination of the first phase of Project Wing, a secret drone program that’s been running for two years at Google X, the company’s whoa-inducing, long-range research lab.

Video: Project Wing

Read more at theatlantic.com

How to Earn Links with Google’s New Business Photos

If you’ve ever used Google’s Street View technology and been surprised by the alien relaxing by the side of the road or the two-legged white cat casually strolling down the avenue, you know what kind of fun you might have now that the same technology is available for business use. And we decided that’s exactly what we were going to do.

First of all we had to hire a trusted Google photographer or agency. Then when we knew what date they were coming we staged our offices to provide puzzle’s, objects, images and other creative gimmicks. By carefully planning our virtual tour, we created something that feels more like a virtual reality game, than a boring photo shoot, and that will also add excitement to our social media campaigns.

Read more at searchenginejournal.com

How Google Map Hackers Can Destroy a Business at Will

He was alerted to that possibility when one of his regulars phoned the restaurant. “A customer called me and said, ‘Why are you closed on Saturday, Sunday and Monday? What’s going on?’” Bertagna says.

It turned out that Google Places, the search giant’s vast business directory, was misreporting the Serbian Crown’s hours. Anyone Googling Serbian Crown, or plugging it into Google Maps, was told incorrectly that the restaurant was closed on the weekends, Bertagna says. For a destination restaurant with no walk-in traffic, that was a fatal problem.

Read more at wired.com

Inside Google’s Big Plan to Race Amazon to Your Door

Though Google over the years had experimented with letting consumers buy goods with the help of services such as Google Wallet and Google Checkout, it accelerated this strategy in 2013 with Shopping Express. The service lets shoppers buy things from local retail stores through Google, which then delivers them to consumers from the physical retail store on the same or next day.

“You can very much expect that we are putting a lot of money into this and we’re excited and willing to sustain that investment over time as this gets going,” said Tom Fallows, head of Google Shopping Express.

Read more at recode.net

Google Business Photos May Correlate With Higher Local Search Ranking

Up until now, when a client asked if Google Business Photos had any influence on their search rankings, I just kind of mumbled something to the effect of, “Usually when Google rolls out a new service, the companies that adopt the new technology do better in search rankings. And it can’t hurt, so yes, let’s try it out.” But do Google Business Photos help with local search rankings? Google’s been mum, and I haven’t been able to find any research on the matter. So I decided to test if there was a correlation between adoption of Google Business Photos and local search rankings.

We found that (for the most part), sites that ranked the highest in local search had also adopted Google Business Photos.

Read more at moz.com

Google Street View moves inside businesses

Google’s Street View panoramic images of streets are moving indoors. The search engine is now posting panoramic views of the interiors of businesses.

You probably remember when Google sent vans to drive through every street around town, taking pictures of the outside of businesses and homes. Now you’ll be able to see inside some businesses with the same panoramic technology.

Read more at nbc12.com

Grand Forks, ND - Canad Inn

How to see inside businesses using Google Maps

Placing the Pegman on an orange dot will give you a panoramic look at a business. Google

A new feature inside Google Maps lets users peek inside businesses before visiting them, thanks to panoramic photos shared by the businesses with Google.

Read more at cnet.com

Step inside the businesses of Wales using Google Street View | Trusted

It’s amazing how much of the world you can explore on Google Street View – the map tool that gives you the option to roam over streets and roads thousands of miles away… or right inside your front door.

Now Google has added the opportunity to have a good old nose around businesses, both inside and out.