It seems like everyone is “on the go” these days. I thought for a moment it was because gas prices were below $2.00 per gallon here in Fargo, ND and everyone just got their tax return back. Ok, maybe that’s somewhat true..but, with all the new gadgets and mobile devices, most people enjoy being on the go because technology keeps them aware of what is going on at all hours of the day. So how does this impact consumer purchases and what can local businesses do to market to this growing trend?
In a recent consumer data study from a research firm (sponsored by google) over 4,500 online consumers took a survey across nine categories:
- Local Services
- Media & Entertainment
The survey found that nearly 90% of local people using smartphones and 84% of tablet owners searched local businesses for hours, directions, address and the businesses products and services.
The study also discovered that the consumers searched for local business information throughout the entire 4-step purchase process.
- INSPIRATION: When you realized you wanted or needed to make the purchase.
- RESEARCH: When you actively looked or researched your purchase.
- PURCHASE: When you purchased your product or service.
- POST-PURCHASE: After you purchased your product or service.
Another interesting point that the survey found, conversions after a local search were 2X as likely vs. a non-local search, plus over 50% of the smartphone searchers visited an offline store following the search within 24 hours. Read more
One of the most important steps for any business owner is to make sure your business information is complete and 100% accurate on all Google networks (see Google guidelines).