Local SEO (Search Engine Optimization)
We’re local SEO experts, and yes, we can help you.
Don’t let budget hold your business back. It’s become a lot easier than it was in the past for small businesses to build a website. But it can still be a challenge to be found, to get the top spot on a local search, and to rank well within local category searches, even in Fargo, ND. Local SEO is about improving a website’s rankings in local searches. Generally, it helps a local business rank better with Google. Like any SEO strategy, local SEO should be part of a larger plan, including search engine marketing, web development, content marketing, social and review management, video, local data schema, and citations. But local SEO doesn’t have to be complicated. Below you can find some simple steps to find out where your needs are, and how we can help.
Get Your Business Online With Google (GYBO)
Google your business. What do you see? If you see Are you the business owner? in the lower left area of Google’s local knowledge graph, it means you haven’t verified your business with Google.
- We’re an official partner of Google’s Get Your Business Online, and can help you get verified for free.
- Check your business at GYBO.com, or contact us to receive assistance getting your business verified.
- A verified business can change business hours, and even adjust seasonally. Also change address, phone number, respond to customer reviews and add photos.
- Businesses with complete listings are 2x as likely to be considered reputable
Enhance Your Google Listing
How we can enhance your Google verified listing:
- We select the 3 most appropriate categories for your business. For example a new car dealer with auto sales, auto service, and auto parts would appear in category searches, and be listed as related business for their competitors searches.
- Photograph and select a Google My Business profile image. Something that Google shows virtually everywhere. Having photos on your listing increases direction requests by 42% and clicks to your website by 35%.
- We’ll shoot additional photos for your Google My Business profile. Including at least 5 each of identity photos, photos as work, team photos, and additional photos.
- We’ll verify all your profile business information for accuracy, and ensure it meets Google’s guidelines.
- We’ll coach you on how to get more customer reviews, and manage existing reviews.
- If you have multiple listings, we can help merge them. Or, if you don’t know who created your Google My Business profile, we’ll help you gain management.
Get a Google Street View for Business 360° Tour
Easily the most affordable way to attract new customers online! Google Street View | Trusted is a virtual tour of your business using familiar Street View technology.
- Attract more customers
- Increase website traffic, and foot traffic
- Extremely potential high return on investment
- Appears on Google Search, Maps, and Plus
- Embed on your website or Facebook (free)
- 10,000 businesses added daily, don’t be left behind
- Doubles your visibility on Google
- Most affordable online marketing
- Looks incredible, See Inside!
Google "Local Pack"
Google your business category. Does your business appear? Where does it appear? Above is an example Google Local 3-pack result for auto repair in Fargo, ND. Ranking well in these category searches are obviously when they are searching for a business type, and not your business by name. Other search examples would be locksmith, italian restaurant, dentist, lawyer, hardware store, etc.
- Name, Address, Phone number, also called a NAP – or citation. Google places a HUGE emphasis on showing search results utilizing location information. This information comes from your own website, and other sites – such as online directories and local area sites. These sites could include: Manta, YP, Yelp, BBB, local chamber, industry directories, and many more. Most businesses have 20-50 important citation sources. Local 360 will make sure your listings are complete and consistent.
- We’ll review structured data and recommend local schema markup for your website. Schema tells the search engines what your data means, not just what it says. For example, if you put this piece of code around your phone number, all three search engines will unequivocally recognize it as a phone number. Same with business name, address, business type, etc.
- Improve locality of your website. Adding city/state to key areas of your site will improve your local SEO, and the 3-pack ranking algorithm.
- Get reviews. While there is a minimum threshold number of reviews to see a benefit, as a rule the more reviews the better. Quantity is even more important than quality when it comes to search engine result placements. We help you get a system in place to collect reviews online.
Review Management
Local 360 has the tools and knowledge to monitor your reviews on not just Google, but other websites. More importantly, we can help you make reviews part of your customer experience, and improve both quality and quantity. Reviews are critically important to local search ranking, and click-through. Pro-tip: get at least 5 Google reviews to have them appear in your business listings across Google.
Content Strategy
Nothing is more important today than quality, local, relevant content. Content can be text, images, or video. Most businesses know they need to create more content on their website, and social media. But if they don’t have a strategy. They just lack the time, and/or ideas. It’s a hurdle so high that many businesses avoid it altogether. Don’t do that. We can help develop a creative content strategy that tells a story. That’s worth sharing..
Without giving away all our secrets, our content strategy is data driven. We leverage what people are searching for on your site, and your niche to create content that resonates. How does your business benefit from content marketing?
- It builds customer relationships
- Tells the story of you and your brand
- Establishes you as an industry expert
Analytics, Reporting and Monitoring
If you’ve ever looked at Google Analytics, you may have been overwhelmed by the sheer avalanche of data. Local 360 will help you see past the avalanche and understand what’s important to your business. Next, you need to track it over time. If you’ve never used Google Analytics, we can set it up for you. Our monthly Local 360 SEO reports are easy to digest, and among our most popular products . We build custom reports and analysis that helps identify what worked, and what didn’t. We’ll identify key performance indicators, and track them (leads, calls, traffic). We know you’re busy running a business and don’t always have time to monitor Google Webmaster Tools, Analytics and other indicators. Let us do it for you, and assemble it to an easy to digest monthly report. You do what you love.
Free Local SEO Report ($50 value)
Get your FREE Local 360 SEO / search engine optimization check-up. This report will detail how you stack up against the competition. Our report is organized into six sections of easy to understand and actionable data. It will provide a simple explanation of each factor, and why it’s important. We’ll also tell you what you should be trying to improve to increase your SEO results, and outrank your competition! There’s no obligation, and it’s 100% free. Request yours today!
Ready to work with the best, and optimize your business presence for search engines?
Contact Us!